This Privacy Policy describes how Deepriver, Inc. and our subsidiaries and affiliates (collectively, “Deepriver,” “we,” “us,” and/or “our”) collect, use, disclose, and otherwise process information about you. This Privacy Policy applies when you access or use our websites, shop in our stores or pop-ups, communicate with us through our customer support channels or via social media, and otherwise interact with us. We may provide different or additional notices of our privacy practices for certain products, services, or activities, in which case those notices will supplement or replace the disclosures in this Privacy Policy.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy. If we make material changes, we will provide you with additional notice (such as by adding a statement to our websites or sending you a notification). We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.

Information We Collect

The information we collect about you depends on how you interact with us. In this section, we describe the categories of information we collect and the sources of this information.

Information We Collect Directly from You

We collect information you provide directly to us, such as when you open an account, place an order, ask to receive emails or text messages, contact customer service, submit comments or reviews, respond to surveys or quizzes, enter into sweepstakes or other programs, or interact with us on social media. The types of personal data we may collect directly from you include:

Contact information, such as your name, email address, mailing address, and phone number;
Account information, such as your username and password; and
Optional information you may choose to provide, such as your social media handles, makeup and color preferences, age range, gender, product reviews, comments to articles, responses to surveys or quizzes, and the content of communications with our customer support team.

If you make a purchase from us, we work with a third-party payment processor to collect and process your payment information.

Information We Collect from Other Sources

We may collect information about you from other sources, including from:

Other customers who provide information about you, such as to send you a gift or when they sign up for a refer-a-friend program.
Online booking partners, such as companies we partner with to handle online reservations for retail store appointments.
Order processing partners, such as fraud prevention and fulfillment partners.
Unaffiliated third parties, such as marketing and advertising partners, market research companies, and sample distributors.

The types of personal data we collect from other sources include your name, email address, websites you visited, product preferences, and product purchases.

Information We Collect Automatically

We automatically collect certain information about your interactions with us when you purchase our products, access or use our websites, interact with our communications, or visit our stores, including:

Transaction information, such as product details, purchase price, and the date and location of the transaction.
Device and usage information, such as your IP address, browser type, device information, operating system, access times and length of stay, items you place in a cart, the websites you visited before navigating to our websites, specific pages accessed, search terms you used to reach our websites, and links clicked.
Information about your activity in our stores, such as through closed circuit TVs for security monitoring or geofencing to identify traffic in our stores.
Information collected by cookies, pixels, and similar tracking technologies to understand your interactions with our websites, including your browsing behavior, purchase behavior, and other engagement with our websites. Cookies are small data files stored on your hard drive or in device memory that help us improve our websites and your experience, see which areas and features of our websites are popular, and count website visits. Web beacons (also known as “pixel tags” or “clear GIFs”) are electronic images that we use on our websites and in our emails to help deliver cookies, count visits, and understand usage and campaign effectiveness.

Information We Derive or Infer

We may derive information or draw inferences about you based on the information we collect. For example, we may draw inferences about your approximate location based on your IP address or infer that you are interested in certain products based on your browsing behavior and past purchases.

How We Use Your Information

We use the information we collect to provide the products and services you request. We also use the information we collect to:

Create and manage your online accounts and profiles;
Communicate with you, including to tell you about products and services that may be of interest to you and to respond to your requests, inquiries, comments, and suggestions;
Complete the transactions you request, perform our contractual obligations, send cart reminders, and use as otherwise anticipated within the context of our ongoing business relationship;
Facilitate your engagement with us, including to enable you to post comments and reviews on our websites, to engage with other customers, and to post on social media;
Offer contests, sweepstakes, or other promotions;
Tailor the content and information that we send or display to you, offer location customization and personalized recommendations, help, and instructions, and otherwise personalize your experience while using our products and services;
Target ads to you on third-party platforms and websites;
Conduct surveys and market research and monitor, audit, and analyze trends, usage, and activities in connection with our websites, stores, products, services, and advertisements;
Carry out short-term activities and other internal uses related to the products or services you purchase from us or your ongoing relationship with us;
Conduct internal research and development;
Detect, investigate, and respond to security incidents and protect against illegal or objectionable activities, including the unauthorized use of our websites, and protect the rights and property of Deepriver and others;
Debug, identify, and repair errors that impair existing intended functionality of our websites; and
Comply with our legal obligations, including those required for you to benefit from rights recognized by law, or any regulatory requirements or provisions .

Targeted Advertising and Analytics

We engage others to provide analytics services, serve advertisements, and perform related services across the web. These entities may use cookies, web beacons, device identifiers, and other technologies to collect information about your use of our websites and other websites and applications, including your IP address, device ID, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked, search queries, conversion information, and order history. This information is used to analyze and track data, determine the popularity of content, deliver advertising targeted to your interests on our websites and other websites, and better understand your activity.

In addition, we may disclose identifiers, like email addresses and phone numbers, to some of our advertising partners. These advertising partners translate that information into a unique identifier that can then be used to show ads that are more relevant to you.

Disclosure of Information

In certain circumstances, we disclose (or allow third parties to collect) personal data about you. We disclose the categories of personal data described in the Information We Collect section above in the following ways:

We make personal data available to our service providers, contractors, agents, and consultants who complete transactions and perform services on our behalf, such as companies that assist us with web hosting, payment processing, shipping and delivery, surveys, events, personalization, market research , analytics, marketing, advertising, fraud prevention, and customer service.
We disclose personal data to advertising partners who help us send marketing communications. This information does not identify you personally, but may be used by those marketing partners and other third parties to enable them to recognize you on other sites and services you visit even if you don’t login.
We disclose information about you to our professional advisors, including accountants, auditors, lawyers, insurers, and bankers, where necessary to obtain advice or otherwise protect and manage our operations and business interests.
We disclose personal data if we believe that disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.
We disclose personal data if we believe that your actions are inconsistent with our user agreements or policies, if we believe that you have violated the law, or if we believe it is necessary to protect the rights, property, and safety of Deepriver, our customers, the public, or others.
We disclose personal data in connection with, or during negotiations of, certain corporate transactions, including the merger, sale of company assets, financing, bankruptcy, or acquisition of all or a portion of our business by another company.
We disclose personal data to third parties when we have your consent or you intentionally direct us to do so. For example, if you decide to submit a product review or you direct us to post the personal data you provide with your review publicly on our websites.

We also disclose aggregated or de-identified information that cannot reasonably be used to identify you. Deepriver processes, maintains, and uses this information only in a de-identified fashion and will not attempt to re-identify such information, except as permitted by law.

Transfers of Information to the United States and Other Countries

Deepriver is headquartered in the United States, and we have operations and entities in the United States and other countries. As such, we and those that perform work for us may transfer your personal data to, or store or access it in, jurisdictions that may not provide equivalent levels of data protection as your home jurisdiction

Your Privacy Choices

Account Information

You can access, correct, or delete certain information stored within your online account, including your profile, contact, payment, and shipping information, at any time by logging into your Deepriver account. You can also deactivate your Deepriver account by emailing [email protected].

Promotional Communications

You may unsubscribe from our promotional emails or text messages at any time by following the instructions included in those communications. If you opt out of receiving such communications, note that we may continue to send you non-promotional messages (such as order confirmation emails or emails about changes to our legal terms). With your consent, we may also send promotional and non-promotional push notifications or alerts to your browser. You can deactivate these messages at any time by changing the notification settings on your browser.